Facts and figures
PAYBACK is a subsidiary of Management Holding Loyalty Partner GmbH. This is part of the American Express Group. Under its umbrella, Loyalty Partner brings together two companies that cover all customer management services.
PAYBACK is available in 10 countries worldwide:
- Launch in Germany: 2000
- Launch in Poland: 2009
- Launch in Mexico: 2012
- Launch in Italy: 2014
- Launch in Austria: 2018
- Launch in Croatia, Slovakia, Slovenia, Czech Republic and Hungary (as monopartner program for dm-drogerie markt): 2018
- Launch in Bosnia & Herzegovina (as monopartner program for dm-drogerie markt): 2022
Facts & figures about PAYBACK Germany
Active PAYBACK customers | 31 m. |
Active App users | > 11 m. |
The PAYBACK app is one of the top 3 shopping apps and top 3 everyday apps in Germany | |
Total number of partners - offline, online and mobile | about 680 |
Incentivized annual revenue across partners (FY 2021). | 38,8 bn Euro |
Awareness | 9 out of 10 Germans know the brand PAYBACK |
Points accumulated (FY 2021) | worthy of 500 m. EUR |
Cashing | 93% of all collected points are redeemed again |
Insert | PAYBACK is used as a card or app around 5 million times / day |
PAYBACK PAY registrations | > 650,000 |