Facts and figures

PAYBACK is a subsidiary of Management Holding Loyalty Partner GmbH. This is part of the American Express Group. Under its umbrella, Loyalty Partner brings together two companies that cover all customer management services.

PAYBACK is available in 10 countries worldwide:

  • Launch in Germany: 2000
  • Launch in Poland: 2009
  • Launch in Italy: 2014
  • Launch in Austria: 2018
  • Launch in Croatia, Slovakia, Slovenia, Czech Republic and Hungary (as monopartner program for dm-drogerie markt): 2018
  • Launch in Bosnia & Herzegovina (as monopartner program for dm-drogerie markt): 2022

Facts & figures about PAYBACK Germany

Active PAYBACK customers31 m.
Active App users> 11 m.
The PAYBACK app is one of the top 3 shopping apps and top 3 everyday apps in Germany 
Total number of partners - offline, online and mobileabout 680
Incentivized annual revenue across partners (FY 2021).38.8 bn Euro
Awareness9 out of 10 Germans know the brand PAYBACK
Points collected in 2022 in EUREUR 500 m
Collected points redeemed93% of all collected points are redeemed again
PAYBACK usage / day in Germany4.4 million times / day
PAYBACK coupons redeemed7 / second