Good entertainment fills the points account: Sky and PAYBACK Germany expand partnership

Sky and PAYBACK Germany are expanding their successful cooperation. Having started out as a so-called affiliate partner in the bonus program, the entertainment provider is now an Official PAYBACK Partner. This means that the more than 31 million PAYBACK customers in Germany can collect points directly on during the order process when they subscribe for Sky. PAYBACK points will also be available when subscriptions are prceed in retail outlets at Sky Labs or by telephone via the Sky hotline. At the start of the extended cooperation, customers will receive 6,000 PAYBACK points when they subscribe for Sky. Packages can be booked from EUR 12.50 per month.

"We've been working together with PAYBACK since 2016 and it's an excellent partnership. It is therefore only logical for us to expand the good partnership now. The extensive reach of PAYBACK enables us to address a very broad, attractive customer spectrum and present our entertainment offering in a very eye-catching way," says Thomas Menneking, Senior Vice President Sales at Sky Deutschland. 

"With its latest film and series highlights and national and international live sports broadcasts, Sky is a particularly attractive partner for our PAYBACK customers. In the future, we will cooperate even more closely and thus also offer viewers significant added value in the entertainment sector. We look forward to continuing our cooperation with Sky," says Torsten Hautmann, Vice President Digital Sales at PAYBACK.

As one of the leading entertainment companies in Germany, Austria and Switzerland, Sky offers a wide range of exclusive programs with the best live sports, first-class series, the latest films, a variety of children's programs, exciting documentaries and entertaining shows - many of them Sky Originals. The Sky Q entertainment platform offers everything from a single source: Sky and free TV channels, thousands of films and series on demand, media libraries and many more apps such as Netflix, DAZN, Spotify or YouTube.