Helping children in need with PAYBACK

Double points for customers – and double points for children in need

Munich, Hamburg – The largest German bonus scheme and its partner companies are launching their first big "PAYBACK donation week". This is entirely in keeping with the objectives of PAYBACK’s charity partner "Ein Herz für Kinder" and benefits children in need and customers alike. From 12 to 18 October 2009, PAYBACK members will receive double points for purchases from participating PAYBACK partners, and double points will also automatically go to "Ein Herz für Kinder". PAYBACK members can register now for the big campaign week at

"We have been cooperating with aid organisations since PAYBACK came into existence nine years ago. It has always been important to us to do good as a company and also to provide donation options with our product. In addition to redeeming the points they collect for vouchers or rewards, our members are therefore also able to donate them to a good cause", explains Burkhard Grassmann, spokesman for the PAYBACK management board.

"We are delighted that PAYBACK and so many of its partner companies are committed to 'Ein Herz für Kinder’. We guarantee that 100% of the donations made during this campaign will go to helping children. The associated administrative costs will be covered in full by part of a large annual donation from Axel Springer AG", states Marion Horn, first chairwoman of the charitable association BILD hilft e.V. "Ein Herz für Kinder".

PAYBACK has been cooperating with "Ein Herz für Kinder" for a full year. Cooperation focuses on Germany, which also has its share of children and families in need. Participating PAYBACK partner companies include Aral, dm-drogerie markt, Galeria Kaufhof, real,-, Depot, Europcar, Germanwings, Sportarena and twelve online partners.