Since July 1, 2006, Dr. Marcus Rodermann (39) is responsible for PAYBACK’s strategic product management at Loyalty Partner GmbH in his role as section manager. This newly created position covers classical marketing as well as further development of PAYBACK product strategy, identification of new product and market potential and the sector of relationship marketing.
Marcus Rodermann obtained a doctorate in business administration at the University of Trier and completed an MBA at Clark University, Carlson School of Business, in Worcester, USA. He has many years of experience in marketing and business development gained in various management positions at Bertelsmann AG. His career highlights include Bertelsmann subsidiary France Loisirs SARL in Paris, where he was director of Corporate Development and the Internet, and Mondolibri in Milan, Italy. Before joining Loyalty Partner, Marcus Rodermann was a member of the management team at Bertelsmann Buchclub in Berlin, where he was responsible for the programme and marketing departments.