Order your favourite wine and collect points: Weinfreunde is new PAYBACK partner

Weinfreunde.de, the online specialist for wine by the REWE Group, has teamed up with PAYBACK.

From now on, more than 30 million customers of PAYBACK, Germany’s largest and most popular bonus programme, will be able to collect points when shopping on Weinfreunde.de and multiply these with PAYBACK coupons. Weinfreunde offers a wide selection of wines, from fresh whites to fruity rosés and full-bodied reds. Sparkling wines and champagnes round off the range. The shopping and service experience as well as customers’ enjoyment of wine are Weinfreunde’s top priorities. The online shop has therefore been designed to work conveniently on mobile devices such as smartphones and tablets.


“We are very excited about our partnership with PAYBACK. It will enable us to turn many more people into wine lovers and inspire them with our passion for good wine. It is crucial for us to be able to target customers with tempting offers across all channels – online, offline and mobile,” said Cédric Garraud, Managing Director of Weinfreunde.


“Cheers and welcome! We have gained an extremely attractive partner in Weinfreunde.de. With our points and our high-reach multi-channel marketing platform, we can help Weinfreunde.de make their campaigns even more effective from now on and enhance their relationship with customers,” said André Pallinger, member of the PAYBACK management team.

To mark the start of the partnership, customers will be able to collect points worth 13 times their normal value on one purchase at Weinfreunde.de for a limited period.