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The popular PAYBACK “Joker” campaign is back

09/28/2026

Now there’s another chance to earn even more points and save even more: Starting September 28, 2026, over 35 million customers of Germany’s largest and most popular rewards program can look forward to…

Loyalty in Retail: How Does PAYBACK Influence Our Purchasing Behavior?

With over 35 million customers, PAYBACK is one of Germany’s most widely used shopping companions. In this episode, Karo and PAYBACK CEO Dominik Dommick discuss the strategic direction of the rewards program, current trends in customer loyalty, and the challenges of running a proprietary loyalty program.

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