The popular PAYBACK “Joker” campaign is back

Now there’s another chance to earn even more points and save even more: Starting September 28, 2026, over 35 million customers of Germany’s largest and most popular rewards program can look forward to the opportunity to benefit from the PAYBACK Joker. At over twenty participating partners—including Alnatura, Apollo, ARAL, dm-drogerie markt, EDEKA, Fressnapf, GALERIA, Globus Markthallen, Netto Marken-Discount, the Sparkassen, and Thalia—coupon booklets containing four Joker coupons each will be available at the registers. You can earn up to 44 times the usual PAYBACK points and win numerous prizes, such as gift certificates and merchandise, with a total value of over 100,000 euros.

In addition to the coupon booklets, customers have the opportunity to quickly earn points and save money during the Joker campaign: After every purchase at one of the participating partners, they receive an email with two additional Joker coupons. Furthermore, the PAYBACK app offers an extra chance to win every day. With 18 million users already, the app is a central part of the campaign: Here, customers can enter Joker prize codes, such as those from the coupon booklet. Prizes and coupons are displayed immediately.

Winning codes can be entered in the PAYBACK app through November 1, 2026. In addition to coupons and shopping benefits, this year’s Joker prizes are particularly attractive. These include a Mini Cooper E, travel and shopping vouchers, LED TVs, SMEG refrigerators, and other attractive prizes. The Joker coupon booklets are available at most partner locations from September 28 through October 18, 2026. The exact distribution period may vary by partner. The validity period is noted on the coupons.

All information and updates on the Joker campaign can be found here.

You can find a press photo here.