PAYBACK in the Press
PAYBACK
Here you'll find a selection of articles and interviews about PAYBACK and the PAYBACK GROUP—covering current topics, innovations, partnerships, and developments in the loyalty market.
HORIZONT: “PAYBACK Is Evolving Into a Shopping Platform”
Points are no longer enough for PAYBACK. The rewards program is evolving into a digital marketplace. As of a few days ago, customers can now shop, pay, and earn points directly in the PAYBACK app. The new marketplace is called “PAYBACK Products” and can still be found under “Services” in the app.
*This article is available only in German.
HORIZONT: "How Franziska Kripp Is Transforming PAYBACK with AI"
Franziska Kripp is the Group AI Enablement Lead at PAYBACK. But how do you actually transform a large organization and get all employees on board? She spoke with HORIZONT about this.
*This article is available only in German.
fvw: “How PAYBACK Plans to Take Over the Travel Industry”
PAYBACK Managing Director Dominik Dommick sees the tourism industry as a growth market for PAYBACK. He spoke with Bianca Wilkens of fvw about how he envisions closer collaboration with partners in the travel industry and what steps PAYBACK is taking to achieve this.
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*This article is available only in German.
fvw: “Here's How PAYBACK Is Shaking Up the Travel Market”
PAYBACK is making targeted investments in the expansion of its travel business. Managing Director Dominik
Dommick explains the strategy the company is pursuing for its partners and customers
and why AI and data play a central role.
*This article is available only in German.
w&v: “AI has been part of our DNA for years”
A quarter-century of customer loyalty, data usage, and partner networks: To mark
the anniversary, PAYBACK CEO Dominik Dommick speaks in an interview with W&V
about relevance in the age of apps, data protection, new partners, and future
areas of growth.
*This article is available only in German.
LZ: “PAYBACK Reaches a New Level in Its Anniversary Year”
PAYBACK turns 25—and “things are going well,” says PAYBACK GROUP CEO Bernhard Brugger with confidence in an interview with the LZ. With grocery stores, pet stores, and drugstores already represented on the platform,
this founding member now aims to expand into additional retail sectors.
*This article is available only in German.
LZ: “Edeka gives us strength”
PAYBACK CEO Bernhard Brugger and dm Managing Director Sebastian Bayer discuss
the addition of Edeka, the split from Rewe, and the future prospects of multi-partner programs.
*This article is available only in German.