Podcasts
PAYBACK
The formula for success in commerce media
In this episode, Nico Winkelhaus, Director of Digital Marketing at PAYBACK, talks about building one of Germany's largest commerce media platforms – and what data-driven marketing really needs to deliver today.
Here's what it's about:
- How Payback connects advertising space with real purchase data
- Why commerce media is more than just retail media
- Which targeting options brands should really be using
- What role platform quality and brand safety play in the setup
- Why many brands are still hesitant to get started with data-driven advertising – and what is needed now
*This Podcast is in German.
How digitalization is changing life in cities
In the new “digital kompakt” podcast, Dominik Dommick talks to Joel Kaczmarek and Tobias Groten, the founder of Tobit, about super apps, the smartly connected small town of Ahaus in the Münsterland region, and how digitalization can redefine life in cities.
These are the topics covered:
- How a super app is driving the local economy and creating jobs
- Why small towns in particular should become digital pioneers
- What we at PAYBACK can learn from this innovation lab
*This Podcast is in German.
The PAYBACK business model
Nico Winkelhaus, Head of Digital Marketing, was a guest on Erik Siekmann's Marketing Transformation Podcast, where he shared some really exciting insights about PAYBACK!
Here's what it's all about:
- What is the current scope of PAYBACK?
- Who are the most important partners and biggest traffic drivers?
- What is the PAYBACK business model and how does PAYBACK actually make money?
- How has the importance of loyalty developed over the last 25 years?
*This Podcast is in German.
Behind the scenes of Dominik Dommick's success
About leadership in top companies that couldn't be more different
PAYBACK and PayPal are well known – but who is the person behind them? Dominik Dommick was first on one front, then on the other, and has brought back some interesting must-knows when it comes to success and leadership. How do you recruit a successful managing director from a leading American company? Can bosses and employees be friends, or is a healthy distance necessary?
To the Podcast*
*This Podcast is in German.
"Inside Communications" with Florian Wolfframm
In the “Inside Communications” podcast, Florian Wolfframm joins Angela Fimpel in exploring the value of customer loyalty.
Flo explains the mechanisms of customer retention, discusses critical issues such as data protection and data security, and talks about the extent to which PAYBACK is embracing current communication trends.
*This Podcast is in German.