The evaluation was conducted exclusively from the user’s perspective: Which app offers a real advantage? Which one makes life noticeably easier? Which one is used regularly and with pleasure?
The PAYBACK app stood out in the “Rewards Programs” category, earning the highest rating there. In the overall ranking, it is thus on par with international apps like Booking.com and ahead of well-known brand apps such as OTTO or WEB.DE Mail, Cloud & News.
Why the PAYBACK app stands out
This success is no accident. Millions of users rely on the app every day—whether shopping at the supermarket, the drugstore, online, or on the go. What they particularly appreciate:
• Easy savings in everyday life: Earn points, redeem coupons, and enjoy benefits right away—all in one app.
• Personalized offers: Relevant coupons and promotions tailored to your individual shopping habits.
• Everything at a glance: Points balance, eCoupons, mobile card, and PAYBACK PAY in one easy-to-use app.
• Seamless integration: Can be used online and in-store at numerous partner companies.
In short: The app combines convenience with tangible financial benefits—and that’s exactly what makes the difference for consumers.
Added value is key
The study’s results clearly show that apps which not only function technically but also deliver real, measurable benefits in everyday life are rated particularly highly. This is precisely where PAYBACK comes in. The goal is to make saving as easy as possible and to offer customers a benefit with every purchase—digitally, on the go, and transparently.
PAYBACK views this latest award as both confirmation and motivation: The app is continuously being developed to further enhance user-friendliness, personalization, and added value.
You can find more information about the study here.
press image you will find here.