Aral and PAYBACK have been partners for two decades: Since May 2006, the largest provider in the German gas station market has been a central component of the leading rewards program, and PAYBACK, in turn, has been an important part of Aral’s mobility and service offerings. Customers stand to benefit most from this partnership during the anniversary year: They can look forward to coupons offering particularly high point multipliers and opportunities to save. On the first weekend in May (May 2–3, 2026), for example, customers can even earn 20 times the points using the PAYBACK app. Aral and PAYBACK are also planning many other promotions during this anniversary year to offer customers benefits.
“The partnership with PAYBACK offers significant added value for our customers at Aral gas stations,” emphasizes Achim Bothe, CEO of Aral. “In addition to high-quality fuels, ultra-fast charging, and an attractive range of products in our stores, a powerful rewards program like PAYBACK is an indispensable pillar of our offering. We are proud of this shared success story. PAYBACK is a key driver of growth for us, as Aral generates approximately 140 million customer interactions annually through the various PAYBACK channels. For our joint anniversary year, we have planned exciting and attractive promotions that will benefit our customers.”
“Aral is one of the most important partners in the PAYBACK program and is highly valued by both our 35 million customers and the entire PAYBACK family of 700 companies,” said Bernhard Brugger, Managing Director of PAYBACK. “Our development is shaped by the themes of service, innovation, and digitalization. Already, 70 percent of Aral’s PAYBACK customers use the PAYBACK app. Services like PAYBACK PAY or Fuel & Go demonstrate how we intelligently combine mobility, payment, and the rewards program. We will continue to develop our partnership in the future—with new services, attractive promotions, and a clear focus on the evolving needs of customers,” said Brugger. Among these needs is the fact that many customers still want to use the loyalty program with plastic cards and paper coupons. “We will, of course, continue to offer this at the request of consumers,” said Brugger.
At Aral gas stations, PAYBACK points can be earned and redeemed for all types of fuel. In addition, PAYBACK customers at participating stations can save when charging their vehicles with Aral pulse, purchasing fresh snacks or specialty coffees in the shop or bistro, and when getting their cars washed. With personalized coupons in the PAYBACK app, on PAYBACK.de, or in the Punktepost, you can earn significantly more points and save even more.
You can find a press photo here.