The PAYBACK app is the favorite app in Germany and also the leading app when it comes to shopping and loyalty. This is shown by a current 2026 ranking by WirtschaftsWoche, which was compiled in collaboration with the market research institute Innofact. With an index value of 196 points, PAYBACK not only leads across all categories, but also in the food and retail app segment. PAYBACK thus clearly outperforms apps from Rossmann, Lidl Plus, REWE, and others, confirming its position as the leading bonus and benefits companion for everyday shopping.
"The ranking shows a clear trend: applications that offer the most benefits for everyday shopping are becoming increasingly important. Our multi-partner app gives us a clear advantage here, because we offer benefits not only at a single retailer, but at 700 companies from a wide range of industries. The PAYBACK app brings them all together under one roof and offers many practical services such as shopping, earning points, activating coupons, and mobile payments," says PAYBACK Managing Director Dominik Dommick. “It's great that our partners such as dm-drogerie markt, EDEKA, and Netto Marken-Discount are also high up in the rankings. The PAYBACK app connects smartly with partner apps. Together, we are even stronger than one app alone,” said Dommick.
The app ranking took into account not only usage figures, but also qualitative criteria such as everyday relevance, usability, reliability, timeliness, continuous development, and data protection. The PAYBACK app impresses above all with its wide range of everyday applications, close integration with strong partners from retail and e-commerce, and regularly updated offers and coupons.
More information about the study is available here:App-Ranking 2026: Das sind die Lieblings-Apps der Deutschen
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