PAYBACK is expanding its app with a major new shopping section: With “PAYBACK Products,” the loyalty program’s more than 35 million customers will soon be able to browse and shop from thousands of products directly within the PAYBACK app, automatically earning PAYBACK points along the way. The new service complements the existing PAYBACK e-commerce marketplace, which features over 700 partners, and strengthens the PAYBACK app’s role as a central platform for shopping, saving, and loyalty. “With PAYBACK Products, we’re consistently advancing the PAYBACK app and creating many additional offers and benefits for customers,” says PAYBACK Managing Director Dominik Dommick. “The direct integration of the entire shopping process into the app combines convenience, relevance, and the well-known benefits of our program in a single application.”
“PAYBACK Products” is launching in an early beta phase and will initially offer products from categories such as electronics, home furnishings, home & garden, fashion, and sports. The product selection, the number of sellers, and the available features will be significantly expanded in the coming months. From product search to payment to order confirmation, the entire purchasing process takes place seamlessly within the PAYBACK app. PAYBACK points are credited automatically. In addition, users regularly benefit from exclusive coupon promotions offering extra points.
The marketplace model is based on a collaboration with selected existing PAYBACK partners as well as other retailers and brands that offer their products directly through the platform. Technologically, PAYBACK relies on established solutions. The implementation is being carried out in collaboration with, among others, Mirakl, a leading global provider of enterprise marketplace technologies.
PAYBACK products can currently be found in the PAYBACK app under “Services.”
Interested sellers based in Germany can find more information at www.PAYBACK.GROUP.
You can find a press photo here.