PAYBACK is strengthening its Commerce Media division with the addition of an expert: In his role as “Lead Sales & New Business FMCG,” Maximilian Aigner will be responsible for the strategic expansion of PAYBACK’s collaboration with brands and agencies and for identifying new business opportunities at the intersection of marketing and consumer engagement. PAYBACK already holds a strong position in the FMCG sector and aims to work even more closely with partners in the PAYBACK network to implement effective campaigns for everyday consumer goods brands.
Thanks to PAYBACK’s immense reach of more than 35 million customers, its ecosystem of 700 partner companies, and a deep understanding of purchasing behavior, PAYBACK helps FMCG brands effectively engage relevant target audiences—both within the loyalty program and offsite on the open web. Through programmatic activation options, target audiences can be reached throughout the entire customer journey, and campaigns can be optimized. With the further expansion of the FMCG division, the goal is to strengthen off-site opportunities in particular, tap into additional touchpoints, and create new potential for brand partners.
Maximilian Aigner has more than 15 years of experience in sales, marketing services, and customer data. Before joining PAYBACK, he served as Head of Account Management at taico GmbH. Prior to that, as Senior Sales Manager at Bertelsmann Marketing Services, he was responsible for developing customer relationships and sales initiatives.
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