PAYBACK continues to expand its expertise in the fields of data, AI, and analytics: As “Global Head of Analytics,” Maximilian Totzauer will lead the Analytics Consulting & Services division. In this role, he will further develop the division’s capabilities—both technically and organizationally—and drive close collaboration with the business and technology teams.
“We are very pleased to have Maximilian join us in this key new position. Given the need for an ever-closer integration of analytics, data science, and AI, his experience and insights are of great value. Among other things, this additional expertise will significantly help us provide our more than 35 million PAYBACK customers with even more relevant offers,” said Norbert Wirth, Global VP of Data at PAYBACK.
“PAYBACK stands out for its impressive reach and deep understanding of consumer needs,” said Maximilian Totzauer. “I’m very much looking forward to working with the teams to further develop the analytics division and establish it as a driving force for intelligent and innovative solutions,” said Totzauer.
Maximilian Totzauer previously served, among other roles, as Head of DnAI Readiness and Value Factories at MediaMarktSaturn. Prior to that, he gained extensive expertise in data science at the management consulting firm McKinsey & Company.
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