PAYBACK is kicking off spring with a major new campaign: “Coupini” offers more than 35 million PAYBACK customers a month-long opportunity to earn extra points and win attractive prizes. The campaign combines personalized coupons with a sweepstakes and daily opportunities to take advantage of special offers in the PAYBACK app. During the promotional period from April 27 to May 31, 2026, after making a purchase at participating PAYBACK partners, customers will automatically receive an email with four coupons that can be redeemed immediately.
“Coupini will be one of our biggest campaigns this year. We’re thrilled that so many partners are on board with this new format, allowing us to reward customers with plenty of extra benefits and offers as they shop,” said Sandra Neumeister, Director of Strategic Brand and Trade Marketing at PAYBACK.
A special highlight of the campaign is the sweepstakes, which offers prizes, coupons, and PAYBACK points. In addition, users can activate a personal entry code in the PAYBACK app every day, which further increases their chances of winning. Additional entry codes will be distributed through PAYBACK and the channels of participating partners.
The following partner companies are among those participating in “Coupini”: Alnatura, Aral, C&A, dm-drogerie markt, EDEKA, Fressnapf, GALERIA, GLOBUS, Marktkauf, Netto Marken-Discount, Thalia, trinkgut, as well as online partners such as AboutYou, asambeauty,
baby-walz, Burda, Farfetch, heine, Jochen Schweizer & mydays, MILES, and WITT.
You can find a press photo here.