PAYBACK, Germany's leading bonus program, welcomes a new strong partner in the toy sector: ROFU Kinderland. From October 1, 2025, customers will be able to collect PAYBACK points with every purchase in over 100 ROFU stores across Germany and, in the coming weeks, in the online shop at www.rofu.de. “We stand for a great shopping experience for the whole family and are delighted that the PAYBACK partnership now enables us to offer our customers an even more attractive shopping experience with lots of added value,” says Michael Edl, Managing Director of ROFU. ROFU is an owner-managed toy retailer and one of the leading suppliers in the toy sector.
ROFU Kinderland offers a huge selection of toys, children's and household items at fair prices and in reliable quality. With over 20,000 items from popular brands such as LEGO, Playmobil, Hasbro, and strong own brands such as Besttoy, Mica Living, and Mica Festival, there is something for everyone – from craft supplies and children's vehicles to seasonal decorations.
“ROFU Kinderland is a great new partner, and we warmly welcome them to our large PAYBACK family of over 700 partner companies. We look forward to providing ROFU customers with relevant offers across all channels of our platform,” said Florian Wolfframm, member of the PAYBACK management team. 34 million PAYBACK customers can look forward to many benefits: collecting points, using coupons, and enjoying regular exclusive promotions – both in brick-and-mortar stores and online and on the go via the PAYBACK app, which has 16 million users.
PAYBACK kicked off its anniversary year with market-leading grocery retailer EDEKA and Netto Marken-Discount. The largest bonus program is celebrating its
25th anniversary under the motto “The best PAYBACK ever,” because in the second half of the year, the savings banks joined the already very strong network, which includes Aral, Amazon, C&A, dm-drogerie markt, and OTTO, among others.
A press photo can be found here.