The PAYBACK Joker campaign is coming back soon! For the 15th time, customers of Germany's largest and most popular bonus program will have the opportunity to earn points quickly and in large quantities with the PAYBACK Joker starting on October 27. With over twenty participating partners – including ARAL, dm-drogerie markt, EDEKA, Netto Marken-Discount, C&A, Fressnapf, Globus, and Thalia – coupon booklets containing four Joker coupons each are available at the checkouts. Up to 33 times the points and numerous prizes such as vouchers and attractive non-cash prizes worth up to €50,000 are up for grabs.
In addition to the coupon booklets, customers have several ways to collect points and save money particularly quickly: after every purchase from one of the participating partners, they receive an email with two additional joker coupons. What's more, the PAYBACK app offers an additional chance to win every day. With 17 million users already, the app is a central component of the campaign: Joker winning codes, for example from the coupon booklet, can be entered here. Winnings and coupons are displayed immediately.
If a winning code is registered for the draw of further prizes, the app also displays this directly. Winning codes can be entered in the PAYBACK app until December 1, 2025. In addition to coupons and shopping benefits, there are particularly attractive joker prizes this year. These include a Mini Cooper E, travel vouchers, LED TVs, kitchen appliances, and other attractive prizes. The joker coupon booklets will be available from most partners between October 27 and November 16, 2025. The exact issue period may vary depending on the partner. The validity period is noted on the coupons.
A special highlight of the Joker campaign is the option to digitize individual print coupons from the coupon booklets by scanning the QR code. This makes it easy to redeem them in the PAYBACK app.
All information and updates on the Joker campaign can be found here.
You can find a press image here.