Releases

Press

Brand new look following strategic transition to a multichannel marketing platform  
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Cologne, Munich, May 2012 – Metro subsidiary GALERIA Kaufhof has extended its contract with Germany's leading loyalty programme PAYBACK ahead of schedule to the end of 2016. The two companies joined…
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TNS Emnid survey: PAYBACK is Germany's favourite loyalty programme – great potential for online and mobile offers
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Bonn, Munich, 29.2.2012 – Deutsche Telekom is now offering an Android smartphone with pre-installed apps specifically geared towards families.  The “Move” mobile features a dozen practical…
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20 million PAYBACK customers able to collect points when concluding a landline or mobile contract With PAYBACK, Telekom is now using the largest multichannel marketing platform as an…
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Industry leaders working together: Five-year contract to launch on 1 January 2012
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Extending its partnership by an extra five years.
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PAYBACK has received an industry award in the digital category at the Kress Awards (www.payback.de). The mobile app for the loyalty programme has been live since May 2010 and has been downloaded over…
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In the future, it won’t just be the recipients who benefit when customers choose to send their parcels with Hermes Logistik Gruppe Deutschland GmbH (HLGD). That’s because, from now on, the sender will…
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Coupons are now widespread in Germany. Four out of five Germans have redeemed a coupon at least once. 60 percent feel that coupons will take on an increasingly important role in people's shopping…
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