Facts and Figures

Facts & Figures PAYBACK Germany

Active PAYBACK customers	35 Mio.
Active PAYBACK App users	18 Mio.
The PAYBACK app is one of the top 3 shopping apps in Germany
Total number of partners - offline, online and mobile	About 700
Incentivized annual revenue across partners (FY 2025)	46 billion Euro
Awareness	9 out of 10 Germans know the brand PAYBACK
Points collected (FY 2025)	EUR 738 million
Collected points redeemed	95%
PAYBACK usage / day in Germany	4 million times / day
PAYBACK coupons redeemed	12 / second

Here's Why PAYBACK Is Worth It for Customers

• €6.6 billion in total savings since launch
• 12 coupons redeemed per second
• 95% of all points earned are redeemed
• 65% of points are redeemed directly at the register during checkout

How much do customers save when shopping with PAYBACK?

Since PAYBACK launched, the total value of points earned has reached 6.6 billion euros. The discount of 1 point for every 2 euros spent (0.5 percent) is merely the starting point for earning points.

Multiple coupons are the most effective way to achieve significant savings

People who regularly redeem coupons—for example, in the PAYBACK app—save significantly more and faster. The average of 12 coupons redeemed per second shows that they have long been a part of everyday shopping. Through promotions offering 5x, 10x, or 20x points, the actual benefit quickly adds up to savings of up to 10 percent or more of the purchase price. The benefit thus goes far beyond the basic points alone.

Easy to redeem and long validity period

95 percent (!) of the points earned are redeemed by customers. The majority of these—65 percent, to be exact—are redeemed directly at partner merchants’ registers, where the value of the points is deducted from the purchase price.

Since collected PAYBACK points are valid for 36 months, there’s plenty of time to make the most of the savings. By the way, points collected with the PAYBACK American Express credit card never expire!