Munich, September 18, 2025 – PAYBACK is preparing the entire company for AI and strengthening its workforce to this end: Franziska Kripp is taking on the newly created position of Group AI Enablement Lead. In this role, she will be responsible for developing and implementing a company-wide AI enablement strategy. “With this new position, we are creating another important building block to ensure that all colleagues at PAYBACK can use AI responsibly, safely, and creatively,” says Norbert Wirth, Head of Data. “Franziska brings exactly the right mix of expertise, practical experience, and innovative strength to the table.”
"For PAYBACK, AI is not a short-term trend, but has been part of our DNA for years, especially in the areas of product and tech. In my new role, I am now bringing this strength even more intensively and purposefully into the everyday work of all my colleagues. Through clear guidelines, practical training, and concrete use cases, we show how AI makes everyday life easier, break down barriers, and create real added value, from higher productivity to greater job satisfaction. My goal is to make the responsible and creative use of AI a matter of course for everyone, benefiting PAYBACK and all stakeholders as a whole," says Franziska Kripp.
Franziska's responsibilities include developing guidelines and training programs, introducing secure AI tools, and identifying and implementing relevant use cases. Franziska Kripp brings a wide range of expertise from her experience in corporations, consulting, and start-ups. Her time as team leader in marketing at the PAYBACK rewards shop, where she already initiated AI projects, was particularly formative.
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