Releases

Press

A major success for PAYBACK on the European stage: At a gala in London, PAYBACK GROUP CEO Bernhard Brugger was named “European Loyalty Personality of the Year 2026.” With this honor, the jury of the…

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10x points at Aral, dm, EDEKA, Netto, and regional Sparkasse partner stores
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PAYBACK continues to expand its expertise in the fields of data, AI, and analytics: As “Global Head of Analytics,” Maximilian Totzauer will lead the Analytics Consulting & Services division. In this…

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Workbooks, books, backpacks, clothing: The start of the school year costs many families in Germany several hundred euros. A recent survey by the market research firm YouGov, commissioned by PAYBACK,…

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Maximilian Aigner joins the team as “Lead Sales & New Business FMCG” to help expand brand partnerships
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PAYBACK can fulfill a long-held wish for its more than 35 million customers: Starting in the fall of 2026, it will be possible to earn PAYBACK points both online and at expert specialty stores and…

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Once again, it’s time to shop, activate coupons, earn points, and save: Starting now and through July 26, 2026, the more than 35 million PAYBACK customers can look forward to the “PAYBACK Coupon…

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 The large PAYBACK online marketplace, with more than 700 partner companies, has a new leader in Sebastian Hasebrink, an expert in digital and e-commerce. As VP of Digital Sales and a member of the…

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The “Pointy” chatbot provides customers with information via “PAYBACK Integrated Search” and also suggests relevant offers and coupons
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Whether it’s a city break, a business trip, or a family vacation - travelers now have even more to look forward to. IHG Hotels & Resorts (IHG) is PAYBACK’s newest partner, bringing one of the world’s…

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