Releases

Press

With “Singles Days,” “Black Week,” and “Travel Tuesday,” there are even more opportunities than usual to earn points and save money
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- The Saarland is where the most points are earned - North Rhine-Westphalia is home to the longest-standing and most loyal collectors - In Munich, a particularly large number of trips are…
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35 million PAYBACK customers can now earn points at expert specialty stores and retail outlets, as well as online at expert.de.
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Now there’s another chance to earn even more points and save even more: Starting September 28, 2026, over 35 million customers of Germany’s largest and most popular rewards program can look forward to…

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 PAYBACK is expanding its app with a major new shopping section: With “PAYBACK Products,” the loyalty program’s more than 35 million customers will soon be able to browse and shop from thousands of…

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Over 200 fashion stores, great deals, and up to 40 times the points
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A major success for PAYBACK on the European stage: At a gala in London, PAYBACK GROUP CEO Bernhard Brugger was named “European Loyalty Personality of the Year 2026.” With this honor, the jury of the…

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10x points at Aral, dm, EDEKA, Netto, and regional Sparkasse partner stores
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PAYBACK continues to expand its expertise in the fields of data, AI, and analytics: As “Global Head of Analytics,” Maximilian Totzauer will lead the Analytics Consulting & Services division. In this…

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Workbooks, books, backpacks, clothing: The start of the school year costs many families in Germany several hundred euros. A recent survey by the market research firm YouGov, commissioned by PAYBACK,…

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