Releases

Press

New partners and new services - and what this means for customers
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PAYBACK, Germany's leading bonus program, welcomes a new strong partner in the toy sector: ROFU Kinderland. From October 1, 2025, customers will be able to collect PAYBACK points with every purchase…

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PAYBACK is preparing the entire company for AI and strengthening its workforce to this end: Franziska Kripp is taking on the newly created position of Group AI Enablement Lead. In this role, she will…

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More than 34 million Germans collect PAYBACK points, and over 16 million already use the popular PAYBACK App. Now it has received another practical function: other customer cards can also be stored in…

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Midsummer is barely over, and the supermarket already smells like Christmas. Gingerbread, printen, and speculoos are making a surprisingly early comeback on the shelves again this year. For some, it's…

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FOCUS recognizes PAYBACK as one of Germany's most innovative companies
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Pay with the Sparkassen-Card and collect points in one step - major national PAYBACK partners to follow
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The PAYBACK GROUP not only inspires 34 million customers with its PAYBACK bonus program, but also impresses as an attractive employer. The company has been awarded the “Top Company 2025” seal by the…

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Active leisure activities are very important to over two thirds (70 percent) of Germans. This was revealed by a representative study, for which over 1,000 people aged 18 and over were surveyed in the…
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From now on, not only RT-Reisen travel agencies can benefit from the PAYBACK program, but also travel agencies of other chains. This is made possible by an extended partnership between RT-Reisen and…
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