Analytics

We are the central contact for all analytical topics and data management at PAYBACK. This includes generating and supplying the various departments with customer-relevant metrics and information, designing, advising and implementing campaigns, as well as a wide range of innovative topics related to data analytics.

We generate insights that give us, our colleagues and partners new ideas and make campaigns better and better. As company-wide suppliers of metrics, we ensure that the departments and partners can make well-founded decisions.