PAYBACK

Offline, online & mobile

Relevant added value for customers and partners

LEADING BONUS PROGRAM,
DATA DRIVEN MARKETING EXPERT
TECH AND PRODUCT COMPANY

PAYBACK is the leading bonus program in Germany and the largest multichannel marketing platform. Currently, 31 million customers are collecting points while shopping! Eight out of ten Germans are familiar with PAYBACK. Our card is one of the most popular in the wallets in Germany, and the PAYBACK app is one of the most used apps in the country having won several awards.

There are good reasons for our success: As a multi-partner program, PAYBACK offers its users tangible added value. Consumers benefit from the many advantages offered by hundreds of strong retail and online partners. PAYBACK stands for renowned brands such as Amazon, Alnatura, Aral, Apollo-Optik, BAUR, C&A, DECATHLON, dm-drogerie markt, LINDA Apotheken, Sixt, Thalia and Yello.
And in 2025, EDEKA, Netto and Sparkasse will also join PAYBACK!.

Data Driven Marketing
with PAYBACK

10

countries
worldwide

31

million customers
in Germany

12

million active
App users

PAYBACK intelligently and extensively combines retail store business with digital and mobile channels
- and reaches a wide customer range via personalization.
This provides companies with synchronized multichannel communication like no other platform can: via print mailings,
the PAYBACK points overview, PAYBACK e-mail newsletters, the website PAYBACK.de - one of Germany’s largest e-commerce websites - and, of course, through the successful PAYBACK APP.

PAYBACK® is a registered trademark of PAYBACK GmbH