Alnatura makes a long-term commitment to customer loyalty and multichannel marketing with PAYBACK

PAYBACK, the market-leading loyalty programme, is pleased to report that its long-term partner Alnatura has renewed its contract. The organic grocery chain has extended the successful partnership until 2023. “We are delighted to receive this further vote of confidence from Alnatura and believe we can continue to increase added value for our customers,” said André Pallinger, member of the PAYBACK management team. For the past seven years, PAYBACK’s 31 million customers have been rewarded with points when purchasing organic food, natural cosmetics and organic textiles in over 130 Alnatura branches. In future, they will also be able to collect points in Alnatura’s online store.

The future collaboration between the two partners will be firmly focused on digital services. Customers enjoy using the PAYBACK app especially at Alnatura, as it lets them collect points, activate coupons and pay on their smartphones. Alnatura is also one of the first companies to pilot the new PAYBACK GO service, which tailors the colour and content of the PAYBACK app to the relevant partner’s point of sale. “Digitisation and mobilisation are becoming increasingly important, including in the food retail sector. Through PAYBACK, we benefit from a wide reach and can give our customers the right offer via the right channel at the right time. Every additional purchase means more support for organic farming, which is the most sustainable form of agriculture,” said Bernd Rudolph, loyalty programme manager at Alnatura.