Award for PAYBACK mobile app

PAYBACK has received an industry award in the digital category at the Kress Awards (www.payback.de). The mobile app for the loyalty programme has been live since May 2010 and has been downloaded over 500,000 times, making it one of the most popular and successful mobile apps in Germany. Awards are presented for the best strategies, products, innovations, services and creative minds in the media and communication industries.

PAYBACK occupies a leading role in the sector – the company is the first loyalty programme in Europe with a mobile presence for smartphones. This innovative and free service enables customers to use their smartphones to redeem customised coupons when shopping in partner company stores across Germany. The PAYBACK app also enables points to be collected on a regional level, when making restaurant reservations, for example. PAYBACK customers can therefore collect even more points than ever before, and can do so quickly and easily, with real added value also being generated for customers on the move.

On the move – everything at a glance
Points collectors can also view their current points balance when they're out and about and find out the location of and quickest route to all partner stores. The app's appeal is further enhanced by a range of useful extras that can be configured by the user, such as an ATM search feature or up-to-date cinema listings. The PAYBACK app is available for iPhone and Android.

Mobile benefits – collecting points with eCoupons
This innovative and free service makes collecting points on the move a breeze. Customers who have gone shopping on the spur of the moment and not thought about activating their coupons can do this on the move and collect their points at the same time. As soon as the customer finds himself close to or in a store operated by a PAYBACK partner, all he needs to do is tap on the relevant coupon. The extra points – such as for campaigns offering tenfold points on purchases – are automatically credited to the customer's PAYBACK account as soon as he presents his card at the cash desk.

PAYBACK partner companies offering app coupons include Aral, dm-drogerie markt, Galeria Kaufhof, real, Apollo-Optik, Runner’s Point, Linda pharmacies and WMF.
The PAYBACK app complements paper and online coupons and is a milestone on PAYBACK's route to becoming a digital company.

Please find pictures Öffnet externen Link in neuem Fensterhere.