Country 
Austria
Poland
Italy
Munich – Munich – Bastian Deurer (33) is the new Digital Sales team leader at PAYBACK. A business management graduate, Deurer offers expertise in eCommerce and online marketing gained over a number of years. In his new role he’ll be persuading further major online retailers of the benefits of a PAYBACK partnership.
“In online retailing, the wheat is now being separated from the chaff. Every competitor is now just a click away. If you want to survive under these conditions, you have to stand out from the crowd and focus more on retaining existing customers than just attracting new ones,” he says. According to Deurer, the benefits of PAYBACK lie in integrated communications, which include online, offline and mobile channels and offer online partners access to 20 million PAYBACK customers. expedia.de, Germany’s largest online travel portal, has also recently started using the efficient marketing of the PAYBACK multichannel platform.
Before joining PAYBACK, Bastian Deurer spent two years as Head of Commerce Brand Cooperations at ProSiebenSat.1 Media AG in Munich. In this role he was responsible for marketing cross-media campaigns for eCommerce companies and online start-ups, particularly in conjunction with the Group’s licensed brands and development of joint eCommerce platforms. Prior to that, he gained experience at a national and international level as a Senior Consultant at PricewaterhouseCoopers and IBM Germany.
A picture of Bastian Deurer is available in the press section at payback.net.