PAYBACK launches new campaign "Zahl zum Glück - Einkauf zurück" with weekly prize drawings on Pro7Sat.1

On Monday, PAYBACK and around 25 well-known partner companies will be launching a major new campaign: "Zahl zum Glück - Einkauf zurück" (Pay for Happiness - Shopping Back) will enable customers to win back their entire weekly shopping allowance in points for one month - from April 24 to May 28, 2023 - with a little luck. Every Saturday, the ProSiebenSat.1 station group will determine the lucky number in prime time at 8:14 p.m. The lucky number will be announced in a special "Zahl zum Glück - Einkauf zurück" ("Number to Luck - Shopping Back"). Partners in the campaign include Aral, C&A, dm-drogerie markt, Dehner, Fressnapf, Globus, home24, REWE, Penny, Thalia and many more.

Taking part in the campaign is very simple: PAYBACK users activate the "Zahl zum Glück" coupon every week via the PAYBACK app or at and go shopping as usual. This automatically places them in the draw. If the last two digits of the customer number match the digits on the TV, the winner will be credited with the value of the PAYBACK weekly shop in points.

"With the "Pay for Happiness - Shopping Back" campaign, we and our partners want to give something back to our customers and reward them for their loyalty to the program. With us, points can be collected with every purchase, enabling them to make big savings," says Sandra Neumeister, Head of Strategic Marketing, Brand & Trade at PAYBACK. All information on the campaign and the winning figures can be found at

You can find a picture here.