Country 
Austria
Poland
Italy
More than twelve million people are threatened by famine in east Africa. Water is becoming scarce throughout the region following the worst drought in decades. Thousands of animals have already been lost due to the lack of rain in Ethiopia, Somalia and Kenya. Many families have no food or water. To offer support, PAYBACK and its charity partner 
betterplace.org have set up aid projects in the PAYBACK donations initiative, enabling millions of PAYBACK members to donate their collected points.
Many of the projects are geared towards emergency aid and the relief effort. There are several aid projects in the PAYBACK donations initiative, and donors can choose which they would like to help finance. 100 PAYBACK points, for example, will provide initial emergency medical care for one of the victims of the disaster. The aid organisations receive 100 percent of the equivalent value of the points.
A great many PAYBACK customers have already shown tremendous commitment to helping the victims of the disasters in Haiti, Pakistan and Japan – and have made an invaluable contribution with their points. Points worth EUR 1.5 million were donated to regional, national and international aid projects.
About the PAYBACK donations initiative
PAYBACK has been working with aid organisations since the loyalty programme started in 2000. The company has always been concerned not only to make a financial contribution itself, but also to give its customers the opportunity to donate the points they collect to good causes. The PAYBACK donations initiative was designed and put in place in December 2009 in cooperation with experts at betterplace.org. Here, every customer has an overview of individual, specific projects – with people who initiate the projects, assume responsibility for their organisation and are available to answer questions. Anyone looking to make a donation can go online to find out how much money or how many points are still needed for a project, send questions to the people in charge, upload their photo as project sponsor and evaluate the projects. They can even set up their own projects.
Point donations via www.payback.de/spendenwelt.