Fitness First becomes PAYBACK partner

Frankfurt, Munich – Fitness First has agreed a partnership with the leading European loyalty programme PAYBACK. The world's largest operator of privately owned fitness clubs has over 100 clubs in Germany, boasting state-of-the-art facilities. Every new club member will be rewarded with 4,000 PAYBACK points from November. "As the market's leading loyalty programme, PAYBACK is the ideal partner for us. We're now offering sports fans even more incentives to choose Fitness First. Through PPAYBACK and its strong partners, we can also enhance our profile and make Fitness First accessible to an even wider range of customers – i.e. the 20 million PAYBACK users," says Stefan Tilk, Managing Director of Fitness First.

"We are delighted to have the top name in the sector, Fitness First, on board in a collaboration that gives another big boost to our programme. We aim to create tangible added value for customers in as many areas of their daily lives as possible – and now they can also collect points when they're keeping fit," says Bernhard Brugger, CEO of PAYBACK GmbH.