Five Rudi Völler point the way to 5-fold PAYBACK points

Munich, 5 September 2011 – In the next few weeks, Payback customers in Germany have the chance to collect five-fold points – with a little help from a national sporting hero. From 5 September, Rudi Völler will be on hand – five times – to explain how and where customers of Germany's biggest loyalty programme can gain five-fold points. The former coach of Germany's national football team will be taking to the air waves – and Internet – to let customers know which Payback partners are participating in the autumn campaign. In the first few weeks, it will primarily be online partners, such as C&A, Amazon, Otto, Baur, Heine and Weltbild, offering five-fold points on purchases. In the last week of September, partners such as dm-drogerie markt, Galeria Kaufhof, real,-, Apollo-Optik, WMF and Aral will be joining in the fun in a big way. A detailed overview can be found at www.payback.de/5fach.

Germany's most popular football star sums up:
“The filming was a five-fold task in the truest sense of the word – I had to repeat each scene at least five times! Luckily, on the football pitch I usually only had to be in the right place at the right time just once.”

Images relating to the campaign are available in the Press section at www.payback.net.