Fressnapf Group further expands partnership with PAYBACK

The Fressnapf Group, Europe's market leader in pet supplies, is extending its contract with PAYBACK, Germany's largest and most popular bonus program, until at least 2025. "In recent years, the joint partnership has provided Fressnapf with enormous support on its journey from supplier to pet care provider. We can rely on efficient and effective data-driven marketing and provide customers with the right offer, at the right time, via the right channel, thus living true customer centricity," says Dr. Matthias Bauer, Senior Vice President Customer Experience at Fressnapf.

The two companies have been cooperating since 2015. "We are delighted with the trust that continues to be placed in all of us at PAYBACK. Fressnapf has become one of our most important partners in the entire program," says Florian Wolfframm, Head of Retail Sales & Marketing at PAYBACK. "The aim is to further dovetail our marketing channels and, in particular, our apps, and to strengthen each other. This will enable us to provide customers with even better offers."

PAYBACK currently has 31 million active customers in Germany, and 11 million use the award-winning PAYBACK app. Fressnapf customers score points in almost 1,000 stores across Germany and in the online store at www.fressnapf.de for every discountable purchase and are also rewarded with attractive special offers.