Country 
Austria
Poland
Italy
FRESSNAPF, Germany’s leading pet supplies company, has become a partner of PAYBACK, Germany’s most popular bonus programme. This partnership will help FRESSNAPF move towards its goal of becoming the go-to company for everything related with animals. From now on, FRESSNAPF customers are able to collect points on every purchase eligible for a discount in 865 markets throughout Germany and in the online shop at www.fressnapf.de besides being rewarded with attractive special promotions: They will receive 1 PAYBACK point for every 2 Euros they spend.
“Animals are a highly emotional topic. Owners spend a lot of time and effort looking after their cherished pets. That’s why we at PAYBACK are particularly happy that we can now contribute to this relationship,” says Bernhard Brugger, CEO at PAYBACK Europe.
For FRESSNAPF, the PAYBACK multi-partner programme is another milestone on its path to becoming a customer-oriented cross-channel supplier: “True to our mission statement ‘Happier pets. Happier people’, we want to get to know and understand our customers better. With PAYBACK, we can now address their individual needs even more specifically and make them the focus of our daily business across all channels,” explains Alfred Glander, Managing Director responsible for cross-channel marketing. “We can also reward our customers with targeted vouchers and special offers with numerous benefits. With this, and with the personal, needs-oriented consulting service that we provide both online and offline, we can offer both new and existing customers special added value as the best place to go for animals and animal lovers.”
The PAYBACK card is currently used for more than three million transactions per day. Customers can collect points at more than 650 participating companies offline, online and mobile. REWE, Thalia, Opel and Deutsche Telekom were just some of the numerous major companies to join the programme recently. PAYBACK is the best-known, most popular and most highly trusted bonus programme in Germany and has a household penetration rate of 54 percent. According to TNS Emnid, it has already garnered third place in German wallets after EC and credit cards. 6 million customers use the programme via mobile apps.
About FRESSNAPF:
The FRESSNAPF group is the market leader for pet supplies. The company was founded in 1990 in Erkelenz (NRW) by owner Torsten Toeller. The group now comprises more than 1,400 specialised markets in 12 European countries (where they mostly do business as MAXI ZOO) and has more than 10,000 employees. Modern markets, competent advice, attractive prices, a wide range of services and an online shop are increasingly turning the FRESSNAPF group into cross-channel dealers. Nowadays, the group generates revenues of more than EUR 1.67 billion per annum. The FRESSNAPF groups sponsors various non-profit animal protection projects and is constantly intensifying its commitment to the relationship between humans and animals. Its mission statement is: We will do whatever it takes to make life easier, better and happier for people and pets living together. Happier pets. Happier people.