H-Hotels scores points with PAYBACK as new bonus programme

Munich / Bad Arolsen, 6 March 2017. H-Hotels AG, a leading hotel operator in Germany, Austria and Switzerland, is now a partner in Germany’s leading bonus programme PAYBACK. All the brands in the H-Hotels Group – H4 Hotels, H2 Hotels, H+ Hotels and Treff Hotels – as well as hotels run by family-owned company Ramada Hotels will now reward their customers with valuable PAYBACK points for overnight stays and also for spa treatments and visits to the hotels’ own restaurants – in Germany, Austria and Switzerland. 

“PAYBACK is the ideal partner for H-Hotels. This partnership will enable us to benefit in particular from PAYBACK’s extensive reach and communication channels. We will be able to approach customers purposefully using PAYBACK, allowing us to gain access to new groups of guests,” says Alexander Fitz, CEO of H-Hotels AG. PAYBACK is also delighted to welcome its new travel trade partner, as the hotel operator will further enhance PAYBACK’s profile in the travel, leisure and tourism sector. “Our partnership with H-Hotels will significantly boost the attractiveness of our programme. We are proud that one of the most important hotel operators in Germany, Austria and Switzerland has joined us as the first card-issuing hotel partner. The fact that another company in the tourism industry is enthusiastic about our programme shows that PAYBACK is performing very successfully in this sector,” says PAYBACK CEO Bernhard Brugger. 

In future, the partnership will allow the H-Hotels Group to benefit from a reach that hardly any other company in Germany has, apart from PAYBACK. Over 29 million consumers actively use the programme and its offers. In 2016, they collected a points total worth 365 million Euro. Customers redeem 95% of these points, mostly as shopping vouchers from PAYBACK’s partner companies. 

About the H-Hotels Group:

Headquartered in Bad Arolsen, Hesse, and with hotels in Germany, Austria and Switzerland, the H-Hotels Group is one of the largest hotel operators in Germany. Over 3,000 people are employed by the family-run company group, which operates hotels under its own brands H4 Hotels, H2 Hotels and Treff Hotels. H-Hotels AG also manages hotels under the RAMADA brand as a development partner of US-based company Wyndham Hotel Group. All the hotels are marketed under the umbrella brand h-hotels.com. 

H-Hotels AG manages and operates its hotels entirely independently through its own service companies, which include a central accounts office, an advertising and marketing agency, an innovative furnishings and fittings team, a full service travel agent, a purchasing system and in-house software development.  

For further information, visit: www.h-hotels.com