Online marketeer Michael Gilli a future key player in the multichannel business

Michael Gilli (29) is starting work as a team leader in the newly founded Media & Performance Management unit at PAYBACK. Michael, a media studies graduate, has several years' experience in online marketing, adserving and targeting and will continue to drive forward the expansion of the advertising inventory and targeting technology of PAYBACK as the largest German multichannel marketing platform.

"I'm delighted to have Michael Gilli on board – one of the leading experts in online marketing and media management geared towards specific target groups – for this strategically important area of activity," says Magnus Schmidt, Head of Digital Marketing at PAYBACK. The Loyalty marketing platform combines the immense reach of 20 million active customers and a focus on specific target groups, thereby producing a measurable increase in campaign efficiency.

Before joining PAYBACK, Michael worked for just under four years at Scout24 Holding GmbH – latterly as a senior online marketing manager – where he managed strategic online marketing projects in areas such as targeting. Michael mapped out his career specialisation early on. In his diploma thesis, which he completed at Deutsche Telekom AG, he focused on "Optimising online marketing to increase sales for a video-on-demand portal".