PAYBACK as growth driver in retail and e-commerce

At dmexco, the multichannel marketing experts present strategies to stand up against the platform giants.

The successful future of retail in Germany will be predominantly determined by one topic: developing intelligent strategies to effectively compete with platform giants from both east and west. “Given the rapidly growing dominance of companies such as Amazon and Alibaba, retailers must find ways to position themselves and gain strength”, says PAYBACK’s managing director, Dominik Dommick. “Digitalisation, long-term and trust-based partnerships, that combine a large reach with personalised offers and, in particular, connect the offline, online and mobile shopping worlds: these are essential factors.”

As regards the digitalisation of the point of sale, PAYBACK supports its partners above all with the PAYBACK app, which already has over 6 million active users and which, in a short time, has become one of the top 3 shopping apps in Germany. It forms a bridge between online and offline. By using the app, customers can collect points, activate coupons and also make mobile payments. PAYBACK is currently the market leader for mobile payment in Germany. Location-based services also enable the PAYBACK and FMCG partners to send relevant offers to individual consumers on the PAYBACK app.

To succeed on the markets, also online pure players will increasingly need to understand customers’ buying patterns in brick-and-mortar stores. with additional data will they be able to obtain a completely comprehensive picture of customer demands. For this reason, more and more onliners – most recently pizza.deLieferheld and QVC –cooperate with PAYBACK with its over 30 million active customers in Germany.

“Our great strength lies in our large network of renowned companies. We can only succeed against large platforms if we work together. At PAYBACK, each new partner enriches our combined ecosystem, increases its reach and makes us even stronger. This means that everyone benefits from each other in a democratic way – and this is a fundamentally different approach”, explains Dommick.

At dmexco, Dommick will talk about the possibilities open to German retail and e-commerce, and how PAYBACK positions itself at the top of the movement offering an alternative to platform giants.

You can find out more at the PAYBACK stand in Hall 8, stand E 030 at dmexco.