Country 
Austria
Poland
Italy
- The future of retail is multichannel
- Slogan "Corner Shop 2.0" PAYBACK connects a reach of 27 Million active customers with personalisation
- The right Service at the right time using the right channel
PAYBACK has significantly digitised and mobilised its services and will now present them under the slogan “Corner Shop 2.0” in mid-September at dmexco 2015 in Cologne. “Basically, PAYBACK is just a clever development of the local corner shop: just like the shopkeeper did, we know what customers want and what is relevant to them. We’ve also earned our customers’ trust in the same way. However, with our 27 million customers in Germany and our 7 million PAYBACK app downloads, we are scalable – unlike a corner shop,” says PAYBACK’s Managing Director Dominik Dommick.
He goes on to say that online shop growth strategies that focus solely on constantly acquiring new customers have had their day. “It is becoming immensely important to develop the existing customer base, because e-commerce can only maintain its rapid growth with loyal customers. It is precisely because we can reach customers in all areas and via all channels that we are able to provide relevant products and services, as well as the greatest possible ROI for our partners.”
As a multichannel marketing platform, PAYBACK combines reach with personalisation and can provide customers with the right service using the right channel at the right time. At dmexco, the Munich-based company will focus on providing information about its online partner model and demonstrate how even the local point of sale can benefit from digitisation.
PAYBACK offers a wide range of services via all channels. More than 15 years of expertise, a strong foundation in high street retailing and over 132 million offline mailings every year are combined with 750 million email newsletters and 15 billion digital coupons (2014 total). Every second, 527 coupons are issued in Germany. With over 650 partner companies, PAYBACK.de is the ideal home page for online shoppers and attracts 4.6 million unique visitors a month. The PAYBACK app is one of Germany’s most popular shopping apps. So far this year, 2015 has been the most successful year in the history of PAYBACK. The company has managed to acquire lots of well-known new partners. Among the latest PAYBACK partners are BURGER KING®, FRESSNAPF, REWE and Thalia, plus Lufthansa, Yello Strom and tausendkind as official online partners.
Find PAYBACK at dmexco on 16 and 17 September 2015 in Hall 8/E 030/034.
PAYBACK in the dmexco conference programme:
15 September 2015, 5:30 p.m.
Start-up forum with Dr Oliver Bohl, Director of Digital Business Development at PAYBACK; Jens Uhlig, co-founder of M2MGO; Christoph Herrmann, Digital Innovation Lab; Pauline Tonhauser, Design Thinking Coach; Evert Veldhuijzen, Managing Partner, The Reach Group Event
16 September 2015, 1:30 p.m.
Start-up Village “The digital start-up scene of tomorrow – the winners and the losers” – Dr Oliver Bohl, Director of Digital Business Development at PAYBACK; Tanja Emmerling, investment manager at High-Tech Gründerfonds; Martin Sinner, CEO of redcoon/Electronic Online Group
17 September 2015, 11:00 a.m.
BVDW panel: “Multi-touchpoint management – why retail is going to customers rather than the other way round” Dr Oliver Bohl, Director of Digital Business Development at PAYBACK
17 September 2015, 12:00 p.m.
Panel: “Reality check: online meets offline – two data worlds are becoming one?” Nico Winkelhaus, Director of Digital Marketing at PAYBACK
17 September 2015, 1:00 p.m.
Multichannel panel: “Multichannel? It’s time for mobile!” with Dominik Dommick, Managing Director of PAYBACK; Klaus Hellmich, CEO of GALERIA Kaufhof; Arnulf Keese, CEO of PayPal Germany