PAYBACK cooperates with online expert "Die moderne Hausfrau"

The all-round online store "Die moderne Hausfrau" is now PAYBACK partner. More than 31 million customers of the world's leading multi-partner bonus program can now shop at the online store and collect PAYBACK points.

The mail order company "Die moderne Hausfrau" is an expert in problem solving and joy of life. Online and in the catalog a huge selection of practical and innovative products for kitchen, household, garden and health is offered. In addition, everything that customers wish for to feel good: fashion, jewelry and cosmetics. "Die moderne Hausfrau" is part of the Walz Group, which was founded in 1967 and operates throughout Europe. 

"We are delighted to be able to offer our customers the benefits of PAYBACK online. In addition to the network effect from other strong brands in the partner network, we can use PAYBACK as an omni-channel marketing platform and efficient tool for addressing customers," says Peter-Timo Schäfer, Managing Director of "Die moderne Hausfrau".

"A warm welcome to the partner network for "Die moderne Hausfrau"! The e-commerce expert completes our partner portfolio - we are delighted to be able to offer the customers of this extraordinary online provider real added value and are looking forward to our joint partnership," says Torsten Hautmann, Vice President Digital Sales & Digital Partner Management at PAYBACK.