PAYBACK expands second key area by increasing online operations

Munich – PAYBACK is making major inroads into the world of online shopping. For the millions of PAYBACK members who have thus far collected points at retail partners such as Galeria Kaufhof, Real, Aral, dm-drogerie markt and WMF, it will now also be easy to save money by collecting points when shopping online. This method of shopping is becoming increasingly popular. With that in mind, Germany’s largest bonus programme has completely overhauled its shopping website www.payback.de and placed this second key area of operations under new management. Experienced online professional Karl-Heinz Hinzen (43) is now in charge of the e-commerce platform payback.de.

Having held a number of managerial roles in e-commerce and online marketing, Hinzen brings with him many years of experience in the online sector. He also has extensive know-how in cross-media marketing. His previous post was as Head of Sales responsible for the online and retail marketing of congstar GmbH in Cologne, the secondary market of Deutsche Telekom.

PAYBACK’s new Internet shopping site now provides an even wider range of functions and offers. One particular feature is the high-performance product search function with the option of sorting and comparing items according to various product criteria, price and even points. “With this relaunch, we are closing the gap on the established shopping websites while still retaining our individuality by offering additional discounts in the form of PAYBACK points. Our customers will be able to find the most reasonably-priced product and enjoy an exclusive price advantage,” says Hinzen.

PAYBACK ensures it provides appealing products and brands by featuring offers from a total of 150 online shops. These includes Amazon, Tchibo, Quelle, Babywalz, discount 24, Conrad, redcoon, Apple, Baur and many more.