PAYBACK is one of the most innovative companies in Germany

PAYBACK is one of Germany’s top innovators of 2018. This is the result of an analysis by the business magazine brand eins together with the statistics portal Statista. The largest and most popular bonus programme, which has developed as a ‘digital turbo charge for the German retail business’ in recent months was recognised in the “Internet, Media & Communication” category. PAYBACK currently has over 30 million active customers in Germany, and the PAYBACK mobile app has been downloaded 13.5 million times.

The app is one of the top three shopping apps in Germany. On the one hand, it combines mobile point collecting, coupon activation and mobile payment in one service bundle, while on the other hand the app forms the bridge between bricks-and-mortar and e-commerce. Customers use it to receive the right offer at the right place at the right time.

brand eins and Statista worked out the ranking by identifying a total of 496 companies from 20 sectors that clearly stand out from the competition with their services and products, smart processes or their special corporate culture. They were selected from over 3,400 companies by leading representatives of innovative companies, around 400 scientific employees of the Berlin Institute for Innovation and Technology (iit), and more than 20,000 managers with many years of experience.