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Italy
With its national brand "DIE GETRÄNKEKÖNNER", the REWE FÜR SIE-GVG group of specialist beverage stores is now part of the PAYBACK partner network. The more than 31 million customers of the leading bonus program can now benefit from the extensive assortment of the specialist beverage stores and collect points in the process.
The brand DIE GETRÄNKEKÖNNER stands for a unique beverage specialty store concept - the "beverage store of the future". This includes clear customer guidance, modern store fittings, trained personnel and a diverse product range. This creates a sales area that becomes an experience. Both in the stationary store and online, DIE GETRÄNKEKÖNNER pay particular attention to using the latest beverage trends and the communication of beverage knowledge to turn the participating retailers and their stores into real Beverage Experts. Of the 1,720 stores across Germany that are connected to the REWE FÜR SIE-GVG Group, more than 600 will award PAYBACK points under the brand DIE GETRÄNKEKÖNNER from mid-October 2020 on.
"We are very pleased to be a PAYBACK partner from now on. This will enable us to build up an even closer customer relationship. Not only will our existing customers be rewarded for their purchases, but thanks to PAYBACK we are also offering new customers the opportunity to get to know DIE GETRÄNKEKÖNNER better and benefit from our product range. In addition, we will differentiate ourselves from our competitors in the future by awarding the popular points", says Silke Rösler, Managing Director of REWE FÜR SIE beverage marketing company.
"In the future, PAYBACK customers will be able to collect many points from DIE GETRÄNKEKÖNNER - we would like to say a warm welcome to our new partner," says Florian Wolfframm, member of the PAYBACK Management Board. "DIE GETRÄNKEKÖNNER specialist stores make buying drinks a real experience, while at the same time giving customers the opportunity to top up their points account. Thanks to our partnership, DIE GETRÄNKEKÖNNER can now offer their customers even better deals tailored to their individual interests.”