Score big with the little ones: baby-walz is now a new PAYBACK partner!

Bad Waldsee, Munich, 27.09.2021 - baby-walz, the leading omnichannel retailer for baby products, is a new PAYBACK partner. As a result, young parents among the 31 million PAYBACK customers can now score big on all purchases relating to pregnancy and babies directly at From the end of the year, points will be awarded for purchases in the 23 stationary baby-walz stores in Germany. At the start of the partnership, customers can reward themselves with 20 times as many points for every purchase made on from September 27 to October 17. 

"PAYBACK creates the ideal conditions for expanding our business, particularly with the wide reach of its multichannel marketing platform. With the ability to now send customers personalized and therefore much more relevant offers and coupons offline, online and mobile, we are complementing our marketing in an innovative way. What's more, the popular PAYBACK points are an important competitive differentiator," says Philip Neumann, Head of Marketing & Commerce at baby-walz. "Welcome to the PAYBACK partner network! We are very proud to now welcome baby-walz as an Official Online Partner. This is a partner that many of our customers have been asking for and we are delighted to be able to fulfill this wish for them," says Torsten Hautmann, VP Digital Sales at PAYBACK.

For decades, baby-walz has offered everything needed during pregnancy and the first years of a child's life with numerous top and private brands: From maternity fashion, to initial baby equipment, baby-friendly equipment and care, to toys and everything that makes children's eyes light up and makes everyday life easier for parents. In addition, the baby experts at baby-walz support young parents with valuable information from the very beginning on all important topics relating to the right preparation and design for a baby-friendly home. 

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About baby-walz:
With over 65 years of experience, baby-walz is a reliable partner for baby equipment with headquarters and logistics in Bad Waldsee / Germany. With quality, functionally well thought-out products and competent advice, baby-walz accompanies parents-to-be and new parents through the first time with a child and thus convinces with lasting effect: The baby-walz online store is one of the top 10 best-selling online stores in the baby & toy segment in Germany. In addition to numerous well-known branded products, baby-walz also offers exclusive private labels for the highest quality standards. The large product range is uniquely complemented by comprehensive online guides with helpful tips for pregnancy, baby care, life with a toddler and more. Personal advice is also available to parents, relatives and friends on request in one of the more than 23 stationary baby-walz stores.


PAYBACK is the leading multi-partner bonus program, which is already used enthusiastically by over 31 million customers in Germany alone. They receive points and coupons for shopping from around 680 PAYBACK partner companies according to the simple principle of "one program - many partners", saving them a considerable amount each year. 94 percent of the points collected are redeemed by customers, with the majority being converted into partner vouchers or rewards. The practical PAYBACK app combines mobile point collection, point redemption, coupon activation and payment. It is already used by over 10 million users and is one of the top 3 shopping apps and one of the top everyday apps (BILD study 2021).