Strong partnership for Germany's ears

Hamburg, 29 august 2011 – From 1 September, the world's leading hearing aid specialist Amplifon will be working with Germany's biggest loyalty programme Payback. Amplifon is the first service provider in Germany's hearing care industry to join forces with Payback. This means that customers of this hearing aid specialist will soon be able to collect points when having state-of-the-art hearing solutions fitted or when purchasing customised hearing protectors. The tiny customised hearing systems now not only improve hearing – they also allow customers to add one point to their Payback account for every euro spent. This offer applies to hearing aid batteries, care products and other accessories, too. Amplifon customers also have the chance to collect extra points through promotional activities and coupons.
Amplifon Managing Director Robert Leitl is looking forward to the cooperation: “Our customers can improve their quality of life with a customised and unobtrusive hearing system – while also benefiting from very attractive added value through the Payback programme.”

82 percent of people in Germany are familiar with Payback and around half of all German households have a Payback card. Amplifon wants to use this partnership to raise its profile in Germany and drive forward its expansion plans. With over 630 highly qualified staff in more than 190 annually ISO-certified branches in 14 states across Germany, Amplifon helps a great many people reap the benefits of improved hearing. “Amplifon is known for its high quality service and expert advice and is therefore the perfect fit for our partner network,” says Bernhard Brugger, Payback CEO Central Europe. “As an international hearing specialist and professional partner in the healthcare sector, Amplifon also complements our portfolio for the over fifties.”