Collect PAYBACK points at Legoland Deutschland

PAYBACK has entered into a new partnership that will delight young families and LEGO® fans alike. As a result of a cooperation between Germany’s largest bonus programme and LEGOLAND® Deutschland, points will be awarded to visitors to the popular park in Günzburg in Bavaria from 1 April 2008. At the LEGOLAND cash desks, PAYBACK members will receive one point per euro spent on tickets and, in May, there will also be a 500-point reward per ticket for online orders.

Customers of the bonus programme can look forward to receiving LEGOLAND® coupons in mailshots and to planned special campaigns centred on the annual pass. LEGOLAND® offers will also be integrated into the PAYBACK rewards shop. At, members can gain exclusive access to special events such as the pre-opening of the world’s first LEGOLAND® Feriendorf, a holiday village that will open its doors in June. Further information about this new partnership is available at and