Collecting PAYBACK points is as easy as riding a bike

Online specialist retailer fahrrad.de is now a partner in PAYBACK, Germany’s largest and most popular bonus programme. From now on, more than 28 million PAYBACK customers will be able to gear up for the upcoming cycling season in the online store and collect points at the same time. The product range comprises over 40,000 items from around 500 brands, including well-known manufacturers Schwalbe, Giant, Schöffel and Nike. Customers receive one PAYBACK point for every two euros they spend and also earn lots more points in extra points promotions.
Online bike shop fahrrad.de has been an experienced supplier in the industry since 2003 and consistently provides the latest cycling products. Keen cyclists will find a wide selection of bicycles, accessories and outdoor clothing in the online store and can also get professional advice on all aspects of biking. Thanks to its excellent reputation and steady growth in the German market, the Internet retailer is an ideal partner for PAYBACK. “With fahrrad.de, PAYBACK has gained an attractive and multiple award-winning online retailer as a partner. Now cycling fans can also collect points, which makes our bonus programme even more appealing,” said Torsten Hautmann, Digital Partner Management director at PAYBACK.

For fahrrad.de, the partnership with PAYBACK is a major step towards strengthening its strategic position as one of the most advanced online stores. “We hope this partnership will increase customer loyalty and further boost the profile of fahrrad.de. Like PAYBACK, our focus is also on mobile shopping and we want to offer our customers added value by giving them the opportunity to collect points,” said Markus Winter, Chief Marketing Officer at internetstores GmbH.

About fahrrad.de:
The online store fahrrad.de belongs to internetstores GmbH, a specialist mail-order supplier of biking and outdoor products operating across Europe. The group’s numerous online shops in ten European countries are aimed at enthusiasts and novices alike. Bikester, Addnature, CAMPZ, fahrrad.de and Brügelmann all belong to the internetstores portfolio, which has a regional focus on Central and Western Europe and Scandinavia. The CEO of the mid-sized company is René Marius Köhler, who founded internetstores in 2003. The company currently employs over 400 people at its sites in Esslingen (Neckar), Berlin and Stockholm, and generated turnover of some 139 million euros in 2015.

With over 35,000 products from more than 750 brands, internetstores offers the largest range of biking and outdoor products in Germany. internetstores has won a string of awards for its outstanding achievements. fahrrad.de was named Online Shop of the Year in 2007 and received a Shop Usability Award in 2008. internetstores received the German Founders’ Award in 2010 and was the recipient of a regional award for new companies in 2012.