Country 
Austria
Poland
Italy
Fressnapf, Germany’s market leader for pet supplies, is becoming a partner in Germany’s leading loyalty programme PAYBACK. The Managing Directors of both companies today signed a contract of the Fressnapf company headquarters in Krefeld. This partnership will support Fressnapf in its efforts to become the first point of contact animal-related for all things. During 2015, Fressnapf customers will be rewarded with PAYBACK points and special campaigns for every purchase made in the company’s 830 stores and via the online shop at www.fressnapf.de.
Reflecting the company slogan “Happier Pets. Happier People”, Fressnapf, as an expert partner for pet owners, is keen to use its collaboration with PAYBACK to get to know and understand new and existing customers better and to improve the way it responds to individual customer requirements. Fressnapf was particularly impressed by the innovative multichannel approach adopted by PAYBACK. Prior to the contract being signed, Fressnapf’s franchise partners voted overwhelmingly in favour of the partnership with PAYBACK.
“Having our franchise partners’ approval for this cooperation marks an important milestone in our corporate strategy CHALLENGE 2020,” says Fressnapf founder and owner Torsten Toeller. “We will use an immense reach of the programme, with over 20 million active customers in conjunction with personalized offers, and across all channels- offline, online and mobile. In this way, we can provide new and existing customers special added value by being the best possible partner for pets and their owners,” comments Toeller.
“Around 45 percent of our members have pets. They and many new customers will be delighted that they can now get PAYBACK points when shopping at Fressnapf. We and the other PAYBACK partner companies would like to extend a very warm welcome to Fressnapf, its customers and all their pets. We look forward to getting things off the ground in 2015,” says Bernhard Brugger, CEO PAYBACK Europe.
About Fressnapf:
The Fressnapf Group is Europe’s market leader in pet supplies. The company was founded in 1990 in Erkelenz (North Rhine-Westphalia) by owner Torsten Toeller. The group now consists of 1,300 specialist stores in twelve European countries. The Fressnapf Group has annual sales of over 1.5 billion euros. Around 10,000 people are employed in the stores worldwide, the logistics centres and the company headquarters in Krefeld.