herrenausstatter.de and PAYBACK: Making shopping even more fun for men

herrenausstatter.de, one of Germany’s most successful online mail order companies for men’s fashion, is extending its partnership with PAYBACK, Germany’s most popular bonus programme. From now on, fashion-conscious men can make savings and collect points every time they select their own personal favourites from 55,000 items by 230 top brands at herrenausstatter.de. The online fashion store for men offers a wide variety of mid and high-priced designer clothing brands by Hugo Boss, Lloyd, Olymp, Strellson, JOOP, bugatti, Pierre Cardin, Marc O’Polo, Daniel Hechter, Ralph Lauren and many others. Thanks to the extended partnership, customers will now receive one PAYBACK point for every euro they spend and will also earn lots more points in extra points promotions.

The clothing retailer, founded in Munich in 1997, has already won numerous awards for its service. The integration of PAYBACK into the herrenausstatter.de system puts the company even further ahead of the competition. “Offering our customers the very best quality and convenience in products and services each and every day – that’s what drives us,” said Renata DePauli, chairwoman of DePauli AG, the company behind herrenausstatter.de. “Our partnership with PAYBACK is another good reason for customers to return to us, as satisfied customers are loyal customers”.

“We are delighted to be working with this strong and consistent fashion brand from the online world,” said Torsten Hautmann, Digital Partner Management director at PAYBACK. “It’s now even easier for our male customers to find their personal style online and enjoy all the benefits of PAYBACK”. The herrenausstatter.de platform was one of the pioneers of German e-commerce and was Germany’s first online store for men’s fashion. Originally launched as a do-it-yourself website with only five items, herrenausstatter.de became a leading platform for online fashion shopping within the space of just a few years and is now part of the DePauli AG multi-label concept.


About herrenausstatter.de:
Since DePauli AG was founded in 1997, it has grown from a pioneer in online fashion retailing into a leading provider of the latest men’s fashion collections with herrenausstatter.de. What began in just a few square metres of space in the founder’s own home is now a major company based in Garching, near Munich. The equivalent trend-focused online platform for women, FASHIONSISTERS.de, followed in 2005. DePauli AG is still managed by owner-manager Renata DePauli and all aspects of the business are coordinated centrally: purchasing, marketing, copy, photography, graphic design and customer service are all carried out at a single location. Everyone is pursuing the same goal: customer satisfaction through up-to-the-minute expertise and the best service.