Country 
Austria
Poland
Italy
PAYBACK is building closer links between conventional stores and the digital world. As a German first, the leading loyalty programme has now integrated Google Maps into the PAYBACK e-mail newsletters, allowing customers to see the partner branches nearest to them. “By connecting customer and partner information, we are now able to offer recipients highly personalized geomarketing. The feedback we have had so far has shown that customers find the map section showing the partner branches in the immediate area extremely useful,” says Mark Brauch, Manager of Digital Direct Marketing at PAYBACK.
No customer-specific data is used for the integration of Google Maps. The addresses of partner branches and urban areas are intelligently linked. It is therefore impossible to draw any conclusions about individual customers at any point. This personalised integration of Google Maps was the first project of its kind for Google.
The aim of all PAYBACK marketing activities is to appeal to customers using relevant and therefore attractive offers, and to do this using precisely those channels the customer is using – offline, online or on the move. The innovative integration of personalised branch maps provides both better service for customers and at the same time added value for partners. The customer can see at a glance where other PAYBACK partners are located in the immediate area, and where to collect and redeem points. Partners, on the other hand, can win new customers in an even more targeted way using this location-specific strategy and also benefit from users specifically visiting different partners within a particular location. Customers can now collect points in store, online and via PAYBACK.de from over 600 companies.