rtk travel agencies join PAYBACK

Burghausen, Munich – From 2 August 2010, more than 4,000 travel agencies across Germany can reward customers with PAYBACK points when they book a holiday. Raiffeisen-Tours-Kooperation (rtk), Germany's largest travel agency cooperation, is joining PAYBACK, Germany's most popular loyalty programme. "This offers customers a great opportunity to make additional savings and collect valuable points when booking trips", says Thomas Bösl, Managing Director of RT-Reisen.

At present, rtk is particularly popular on the tourist market. Its brand will now become familiar to a wider public thanks to the offers PAYBACK sends to millions of households and joint TV ads. "PAYBACK stands for added value and good deals – and now holidaymakers booking with rtk will be able to benefit, too. PAYBACK customers will be sent the offers and coupons of greatest interest to them by rtk agencies in their local area, keeping them up-to-date on the perfect value-for-money holiday,” adds Bernhard Brugger, managing director of PAYBACK GmbH.

The company rtk:
Based in Burghausen, rtk (Raiffeisen-Tours-Kooperation) is Germany's largest travel agency cooperation. It is well represented throughout Germany and generates a combined turnover of around 1.7 billion euros. In addition to rtk itself, the rtk Group also includes Neckermann Reisen Partner/Team (in which Thomas Cook and RT-Reisen each has a 50% shareholding) and TUI TRAVELStar (in which TUI and RT-Reisen each has a 50% shareholding). The Group incorporates more than 4,000 travel agencies with a total turnover of 2.9 billion euros. The aim of rtk is to safeguard the long-term future and independence of small and medium-sized travel agencies.